EBooks Can Make You Money… Even When You Are Giving Them Away For Free!
It was in 2010 that digital books started outselling their hard cover versions on Amazon.com. In this age of digital content, it is important that your brand is always ready p poised to offer interesting and engaging content to your prospects in a variety of ways.
EBooks are a very effective digital marketing vehicle. Not only do eBooks make it easier to disseminate your material and message, but authoring an eBook also establishes your expertise and experience in the industry. To top it all off, there are no printing and mailing costs involved. Just put the eBook online on your website, and offer free downloads to anyone who may be interested in the content.
You don’t necessarily have to sell an eBook to get benefit from it. As long as you have a carefully thought out and well planned product, readers and prospective clients will read it and follow up on all the CTAs.
Here are our tried-and-tested ideas for making the most of eBooks for your business.
Make Sure Free Means Free!
As long as you are not in the business of selling eBooks, you are out to sell your own brand of product of services. When you offer your prospects and leads free eBooks you are giving them a chance to get to know your business better, of course this is guised as access to high quality guides, reading materials ad product information. So if possible, don’t make them pay with money to learn about your offerings. Instead, you can use the opportunity to collect other information that will be more important for your online marketing efforts, such as email addresses.
Choose an Uncomplicated Topic
And answer some questions with your eBook while you are at it. Find out what are the most common issues that may be troubling your prospective clients and customers. Tell them how to fix these with some well-written eBook content. Keep the writing as simple and concepts as accessible as possible. Create something people will appreciate and learn from, not something that’s too difficult to understand. Obscure ideas will not impress your readers; just put them off working with you. And that’s not what we want at all!
Time It Right to Keep It Relevant!
It’s a good idea to visit industry forums and keep in touch with the latest happenings. This will give you an insight into what people are talking about. A brand new eBook or guide, written about recent problem that no other industry expert has addressed as yet, is bound to attract more traffic and ultimately more business. And if you find a topic that is expandable, then acknowledge that and build on it.
Aim to educate and inform With Your eBook
Let your users learn about the industry as a whole, enable them to explore what else is in it and where your services and products fit in. Don’t be afraid to talk about other solutions you don’t sell. The best customers will have already done their due diligence. And by giving them unlimited access to unfiltered information, you are only building their trust in your brand. This is when you introduce your value proposition and expect them to follow up successfully. EBooks are useful for lead generation because they can offer practical scenarios and aren’t entirely theoretical.
The Last Word: Don’t Underestimate What You Can Do!
An eBook is not just a .pdf pretending to be a book online. It can be so much more than that. You can include videos, images, and trackable hyperlinks to learn more about your readers. UTM parameters can also be included in eBooks to see how engaged the readers are with your eBook.
Just remember that like all other digital mediums, eBook marketing will need you to stay up-to-date and take advantage of the latest technologies available at your disposal. Make a compelling and relevant eBook that is easy to read, and available in several convenient formats for your readers. Take a few design risks, experiment with layouts and customizations. Do this and your free eBook will pay for itself, several times over.